Branding a Hackathon

Commit to a style

Cosmos started with me sending a draft logo to the design team, they liked it, it was flat icons and text, and it looked like this.

I didn’t make the RoboVITics logo, don’t give me the look

Don’t be intimidating

Hackathons are intimidating -the very idea of being within four walls with extremely talented people is scary. It’s very important to not let things get too tense, you need to keep your palate colorful yet tasteful. Which means the website shouldn’t look like it you corrupted the CSS file, yet it shouldn’t be filled with animations, that sweet spot is needed. There is going to be a significant amount of information on your webpage, you need a team of editors (shout-out to the editorial team@RoboVITics for doing a beautiful job at Cosmos with this) to help you keep it short. Be fresh- with colors, with phrases that stick. Here with another of our workshop, “Hands on Robotics”, I played around with blue and white, and it came out better than I expected.

I botched the resolution

Be organized

Keep a track of what you make, keep a zip file ready with every possible resolution, every variation of logos in every possible format, with an excel sheet stating dimensions, color model and DPI. Keep in touch with your printing partners. Posters, invitations, logos, stickers, standing banners, banner-everything-neat and tidy. The website should be secure, payment portal trustworthy, simple, approachable websites.

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Building: Ignite Tournaments / Former: DeFi Alliance, Persistence, Eth India Co

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Abhinav Srivastava

Abhinav Srivastava

Building: Ignite Tournaments / Former: DeFi Alliance, Persistence, Eth India Co